I'm Kyle, an experienced creative director specializing in brand building, interface design, and the art of crafting unforgettable experiences.
I'm a seasoned Creative Director who gets results. With 10+ years in brand development and marketing, I know how to create unique brand identities that stand out. I'm great at leading teams, fostering innovation, and delivering impressive outcomes. I thrive in fast-paced settings and excel at meeting tight deadlines.
Global Creative Director
Isagenix
August 2020 – Present
Implemented Isagenix rebrand and brought the company’s new vision to life.
Led, developed, and launched compelling creative campaigns expressed across marketing touchpoints, including new website, 150+ packaging SKUs, social media, print, email, and digital advertising.
Executed innovative strategies and creative guidelines for the most successful product launch in company history.
Managed and mentored internal and external creative talent to deliver on-time, on-strategy, and on-budget solutions.
VP Marketing
Zija
March 2016 – July 2020
Led global marketing and communication initiatives, elevating the Zija brand and driving business results.
Built, supervised, and directed an award-winning marketing department, including designers, videographers, copywriters, and digital marketers.
Developed customer journey and buyer personas to effectively reach, convert, and retain customers.
Utilized data analytics, focus groups, and market analysis to create targeted campaigns and content.
Established strategic partnerships with third-party vendors, optimizing ROI and driving event registration from 1,200 to 7,500 participants in six years.
Maintained full P&L accountability for global marketing budget.
Creative Director
Zija
October 2011 – February 2016
Shaped creative strategy and owned visual direction for the Zija brand and its product lines.
Led the launch of SEO, social media, YouTube, email marketing, reputation management, and paid search strategies.
Developed and executed a creative strategy to successfully rebrand a 10-year-old company with a more contemporary image.
Oversaw packaging design for 130+ product SKUs.
Led new UX, branding, product positioning, content marketing, and redesign efforts for global websites and mobile applications.
Designer
Skullcandy
April 2010 – September 2011
Executed environmental, international advertising, social media, and web design for a leading international audio and sports action brand.
Designed event and tradeshow booth layouts for major industry events and retail stores.
Developed in-store point-of-purchase materials for prominent retailers.
Created custom landing pages, email marketing campaigns, and various social media assets.