I'm Kyle, an experienced creative director specializing in brand building, interface design, and the art of crafting unforgettable experiences.

I'm a seasoned Creative Director who gets results. With 10+ years in brand development and marketing, I know how to create unique brand identities that stand out. I'm great at leading teams, fostering innovation, and delivering impressive outcomes. I thrive in fast-paced settings and excel at meeting tight deadlines.

Global Creative Director

Isagenix
August 2020 – Present

  • Implemented Isagenix rebrand and brought the company’s new vision to life.

  • Led, developed, and launched compelling creative campaigns expressed across marketing touchpoints, including new website, 150+ packaging SKUs, social media, print, email, and digital advertising.

  • Executed innovative strategies and creative guidelines for the most successful product launch in company history.

  • Managed and mentored internal and external creative talent to deliver on-time, on-strategy, and on-budget solutions.

 

VP Marketing

Zija
March 2016 – July 2020

  • Led global marketing and communication initiatives, elevating the Zija brand and driving business results.

  • Built, supervised, and directed an award-winning marketing department, including designers, videographers, copywriters, and digital marketers.

  • Developed customer journey and buyer personas to effectively reach, convert, and retain customers.

  • Utilized data analytics, focus groups, and market analysis to create targeted campaigns and content.

  • Established strategic partnerships with third-party vendors, optimizing ROI and driving event registration from 1,200 to 7,500 participants in six years.

  • Maintained full P&L accountability for global marketing budget.

 

Creative Director

Zija
October 2011 – February 2016

  • Shaped creative strategy and owned visual direction for the Zija brand and its product lines.

  • Led the launch of SEO, social media, YouTube, email marketing, reputation management, and paid search strategies.

  • Developed and executed a creative strategy to successfully rebrand a 10-year-old company with a more contemporary image.

  • Oversaw packaging design for 130+ product SKUs.

  • Led new UX, branding, product positioning, content marketing, and redesign efforts for global websites and mobile applications.

 

Designer

Skullcandy
April 2010 – September 2011

  • Executed environmental, international advertising, social media, and web design for a leading international audio and sports action brand.

  • Designed event and tradeshow booth layouts for major industry events and retail stores.

  • Developed in-store point-of-purchase materials for prominent retailers.

  • Created custom landing pages, email marketing campaigns, and various social media assets.

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